Oh, friends, do we have something special on tap for you! We’ve relocated the conference to Alpharetta, Georgia- a bustling community 20 miles north of metro Atlanta. Alpharetta was listed as #24 of the top 50 places to live in America by Money Magazine, and Forbes ranked Alpaharetta as the seventh friendliest town in America. The town is brimming with dozens of parks and public art installations. It’s a little slice of heaven! In the heart of Alpharetta, you’ll find Avalon.

This sustainably designed, 86-acre community features more than 500,000 square feet of retail, a 12-screen all premium theater, conference center and full-service hotel, alongside luxury homes. Avalon infuses resort-level hospitality throughout a walkable, seamlessly connected community of shopping, dining, entertainment, living and working. It's more than just another place to go, it's a place to be — a hub of activity that delivers the luxury of the modern South. And it’s our home base for the 2020 Southeastern Bath & Body Conference.

At Avalon, you’ll discover more than a dozen local, chef-driven restaurants perfect for a fun night out with friends. In the mood to shop or do a little “retail reconnaissance?” Anthropologie, Apple, Chanel, Crate & Barrel, Pottery Barn, West Elm, Williams Sonoma, J. Crew, L’Occitane, Lululemon, Madewell, Paper Source, Posman Books, Sundance, Urban Outfitters, Vineyard Vines,and dozens more are all steps away from the hotel. There’s a generously-sized Starbucks in the lobby and a serene, world-class Woodhouse Day Spa right across the street. Grab a scoop of famous Jeni’s Ice Cream and swing on the porch swings under twinkling cafe lights- Avalon is a magical place and we can’t wait for you to experience it! 



Atlanta’s favorite South City Kitchen brings its Southern hospitality and fare to Alpharetta with the opening of the beloved bungalow restaurant's fifth location in The Hotel at Avalon. Serving up contemporary southern cuisine with the best fresh and local ingredients, you'll find everything from a satisfying midday meal to your dream date night to a hearty Sunday brunch.

They’ll be catering our lunches on both Saturday and Sunday featuring thoughtfully curated, nouveau Southern cuisine that will have your mouth watering! Don’t believe us? Peek at the special menus we’ve prepared for you!


Saturday’s Menu


Baby Field Greens (GF) (V) | Crumbled Goat Cheese, Pear, Toasted Georgia Pecans, Sorghum Vinaigrette


Sweet Tea Brined Chicken Breast (GF) | Geechie Boy Grits, Garlic-Thyme Jus

Grilled Faroe Island Salmon (GF) | Citrus Basmati Rice, Lemon Butter

Roasted Wild Mushroom Ragout (GF)(V) | Gouda Grit Cake, Wilted Spinach


Key Lime Pie


Sunday’s Menu

This lunch includes a sandwich and the following...

  • Homemade Pasta Salad

  • Zapp's Kettle Potato Chips 

  • Seasons Picked Fresh Whole Fruit

  • Freshly Baked Chocolate Chip Cookies

  • Coke's® Collection of Soft Drinks and Dasani Water

The sandwich selections are as follows...

  • Grilled Chicken Breast on Ciabatta | Basil Pesto, Roasted Peppers, Baby Spinach, Gouda

  • Boars Head® Ovengold Turkey and Swiss on Whole Wheat Bun | Tarragon Aioli, Greens, Tomato

  • Vegetables Wrap | Grilled and Marinated Vegetables, Hummus, Feta Cheese  



A weekend this amazing deserves a hotel this grand! The four-star Autograph Collection hotel that will be our “home base” for the weekend is stunning friends. The Hotel at Avalon boasts 330 spacious guest rooms that embody the best of the modern, elegant South. Each room is a sanctuary, with a distinctive interior, ample work space, a stocked Keurig coffee maker, a petite fridge to stash your snacks, hardwood floors, and a large screen television. Relax and unwind after a full day of learning and meeting new friends. The mattress are heavenly, and the cabanas that surround the year-round heated pool are calling your name.

The Hotel at Avalon offers room service and there’s a full-featured Starbucks in the lobby- so everything you need is within reach. There’s ample free parking for those who are driving in. Once you arrive, we invite you to enjoy the state-of-the-art fitness center with Peloton bikes, a 24-hour business center, complimentary WiFi, and complimentary bicycles, too.

Official conference events will be hosted in the Alpharetta Conference Center attached to the hotel. We’ve negotiated jaw-droppingly good room rates for attendees, putting this luxury experience within reach. Hotel guests also enjoy special pricing at dozens of restaurants and boutiques in Avalon, so you can shop and dine at up to 20% off.

Prefer to stay off site? No worries- there are several hotels within walking distance. They’re decidedly less grand, but safe and comfortable at an extra-attractive rate. Ask us for suggestions!