YOU ASKED: You want high-caliber speakers who bring fresh insights to the table. You want to hear from successful brand owners and business experts who have blazed the path before you. You want generous personalities with a passion for the industry and a passion for people. You want to be armed with new skill sets, the latest information in this changing landscape, and a good kick in the pants, too.

AND WE LISTENED! Here they are, friends- the souls who will soon converge upon Atlanta to deliver a memorable weekend of “get the lead out” workshops that will help you find your people, decide on your best “next steps,” and refuel your inspiration tank. We’re planning an unforgettable weekend for savvy makers and business owners with 170 of the finest people flying in from all across the U.S. Grab your seat and join us!

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Sarah Villafranco, MD

Dr. Sarah Villafranco, founder and CEO of Osmia Organics, is a natural skincare expert, and a noisy advocate for cultivating joy and health every day. She practiced emergency medicine for ten years, where she saw and treated a broad spectrum of human health and illness. She now works through her artisanal skincare brand to improve people’s health and happiness (as well the planet’s) by decreasing the number of chemicals in their personal care routines, and by encouraging people to “return to their senses”.

If you’re into green beauty, fitness, border collies, Colorado, or healthy living, you should stalk her Instagram feed ASAP.

Sarah will help us navigate The World of Clean Beauty.

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Lela Barker

Lela Barker has a unique perspective on entrepreneurship because she sits on both sides of the table. She’s a successful maker with 15+ years of experience building a creative business. Since launching her bootstrapped apothecary brand in 2003, Lela guided Bella Lucce’s growth to include 1500+ wholesale accounts in 27 countries, generating more than $12 million in revenue.

Lela is also a business strategist who’s wildly passionate about helping creative entrepreneurs bring their products into the marketplace. She parlayed her time in the entrepreneurial trenches into a series of innovative teaching programs and a robust private consulting practice. Through Lucky Break Consulting, Lela has the privilege of helping thousands of creative entrepreneurs navigate product pricing, brand development, and wholesale strategy.

Lela’s products and personal story have been featured in 100+ publications and Brick House Branding- her flagship brand development mentorship- consistently sell out within days each time registration opens. She huddles daily with members of the Think Tank, her monthly mastermind, to support makers and product designers.

When not arming makers with tactical business approaches, you’ll find her collecting passport stamps, perfecting her lemon meringue pie, and clinging to her sanity while raising teenage daughters.

Lela will drop some knowledge on us twice! Her topics are Navigating the New Landscape of Wholesale and The Psychology of Successful Pricing Strategy.

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lisa fennessy

With a major in Journalism and a minor in PR from Northeastern University, Lisa has been publishing on her website This Organic Girl for three years with the ultimate goal of creating a demand for clean, organic and nontoxic goods. In just three years, she has worked alongside over 100 brands as an ambassador, affiliate, and influencer helping these brands generate an excess of $1,000,000 in revenue.

How does she do it? Lisa says "It's all about the trifecta." Finding that sweet spot where the brand, the influencer and the audience all benefit. And she will teach you how to find it! Major brand ambassadorships include Beauty Heroes, The Detox Market and True Botanicals. As seen in Beauty Independent, Well + Good, Well Insiders and Ronnie Citron-Fink's latest book, True Roots.

Lisa will teach us How to Work with Influencers and Have Influencers Work for You.

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Gwen Jimmere

Gwen Jimmere is a gifted visionary on an unrelenting mission to eliminate the frustration and time that people have with their beauty, by creating easy-to-use products that save them over 20 hours a month. Her products can be found in over 1200 retail stores including Ulta Beauty, Whole Foods and Sally Beauty locations.

As CEO and founder of Naturalicious, she’s already cemented her place in history as the first African American woman to hold a patent for a natural hair care product. She is the mastermind behind The Hello Gorgeous Hair Care System; the only natural line of products that actually smashes your hair care routine to smithereens by delivering the result of 12 necessary steps for flawless hair with only 3 simple products.

A highly sought after and respected authority in the beauty industry, she was named one of the 100 Most Influential African Americans in the U.S. along with the likes of Beyonce and LeBron James. She was also named a Crain's 40 Under 40, and one of the Top 10 Business Women in the state of Michigan. She has been featured in Forbes Magazine, Inc Magazine, on Fox News, TVOne, and in Entrepreneur, Essence, Fast Company, The Washington Post and in London's Financial Times to name a few.

Gwen’s irresistible charm and relatable personality make her an explosive and highly sought after speaker. She lights up stages across the country, giving keynotes and talks on what it takes to win in business, entrepreneurship, and life.

Based in Detroit, MI, when she’s not strategizing her next business move, you can find her hanging out with her 8-yr-old son Caiden, Naturalicious’ CCC (Chief Candy Curator).

Gwen will tag-team with Pamela Booker to discuss Working with National Chains.


Natasha Murphy

Georgia girl. Entrepreneur. Coding since 1999.

Natasha Murphy is the principal developer and founder of Nicely Built.

You can find her fostering her love for numbers and the art of shopping by building useful technology one coded line at a time, rooting for her Alma Mater (Go Dawgs!), or savoring moments with family and friends in her lovely Peach State.

Determined to create a space where tech service providers and clients could come together to truly collaborate, and where employees would have the freedom to be innovative, the self-funded CEO launched Nicely Built in 2012 and has been sharpening e-Commerce shops ever since.

Natasha will explain Why You Need an Email Marketing Strategy and How to Build One.


Melissa Schollaert

Melissa is a Brand & Lifestyle Photographer for artists & creatives as well as businesses in the hospitality, travel & gastronomy industries. Melissa’s imagery goes beyond the surface to capture the story behind your company and to show the people, places, inspiration & passion behind your brand. With the background of an interior designer, Melissa visually translates your story into environmental photographs that are created with the highest sense of detail to light, colors & textures.

Her images transport potential clients into your world to experience your products & services through your website, social media and marketing channels. When your potential clients see the people behind your business and your passion and hard work behind the scenes, they are more likely to hire you for your unique vision, service or products. Melissa offers photography services ranging from full brand photography shoots, head shots, product photography & content creation for your website and marketing needs. Her one-time as well as ongoing subscription packages are suited towards businesses who are just getting started, redesigning their website, rebranding or keeping up with marketing and promotional content creation throughout the year.

Melissa’s work has been featured on various blogs as well as print publications such as Martha Stewart, Southern Living, Style Me Pretty and Food & Wine Magazine. Melissa is also a travel fanatic who feels most at ‘home’ on the road. You will most likely find her crisscrossing the US taking photos or somewhere in Italy in search of the tastiest gelato and practicing her Italian.

Melissa will come out from behind the camera to help us with our Brand Photography.

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Pamela j. Booker

Pamela J. Booker is a respected leader in the natural hair industry, serving as the founder, CEO, and face of Koils by Nature - an affordable line of certified vegan, cruelty free, and high quality line of all natural hair products.

She has been featured in or on The Examiner,,, CentricTV, the Huffington Post, and was named one of Upscale Magazine’s “Women to Watch in 2016.”

In addition to being a powerhouse businesswoman, dynamic speaker, business coach and community leader, she’s also a loving wife and mother, proud U.S. Army veteran, and burgeoning foodie, currently residing in Atlanta, GA.

Pamela will tag-team with Gwen Jimmere to discuss Working with National Chains.

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Holly Port

My name is Holly Port and I am the owner of Lotion Bar Cafe in Colorado, and the author of Make It Fizz. What started out as a simple search for homemade Christmas presents blossomed into what it is today. But not without years and years of trials and errors and lots of hard work. Farmers markets were an every week affair, along with doing ‘pop ups’ at other people’s stores.

Doing this yearly for almost 14 years has taught me many tips and tricks to make my life just a bit easier, when trying to manage it all. I had a storefront in the front of my home for many years, and just recently opened my very own brick and mortar store. We host a huge HollyDAY show with over 500 people that come every year. I love traveling and teaching others is my passion.

At the 2020 conference, I’ll show you How to Set Up the Perfect Display to Highlight Your Products.

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Rachel Taylor

Rachel Taylor’s love of cosmetics began in high school when she first opened Kevyn Aucoin’s book “Making Faces.” She spent the majority of her earnings from her minimum-wage, ice cream scooping job to acquire the necessary beauty products to complete the makeup looks. She loved seeing makeup as a transformative art and admired Aucoin for seeing the beauty in every person. Over the years, she would practice looks on herself, along with any other willing (and brave!) person.

Hoping to turn her love of makeup into a profession, she studied makeup artistry at Chic Studios in Los Angeles. After completing the program, she began working at Fig & Flower Natural Beauty in Atlanta, GA. In January 2019, she became the official owner and operator of Fig & Flower and has been part of the company for over two years now. Fig & Flower is the perfect marriage of her passions: sustainability, makeup artistry, and wellness.

Her Environmental Economics degree from the University of Georgia initially inspired her to pursue sustainable living and her impact on this planet a top priority. She began researching the ingredients in products and started making the switch to natural beauty items. Her passions for the planet and making people feel beautiful aligns perfectly with Fig & Flower’s green initiative. When she’s not working, she loves going for walks in her hometown of Atlanta, listening to music and podcasts, cooking, reading, cuddling her dog Zoe, spending time with friends, and practicing yoga.

Rachel will join our expert panel of buyers for a Q&A session on Demystifying Wholesale.